Bryte Coffee
Good Coffee, Great People, Planet Friendly Labels
If you love coffee with personality, Bryte Coffee is your new favourite obsession. Since 2025, they’ve been roasting ethically sourced, single‑origin beans to make every cup feel like a tiny celebration of life’s best moments. Their people‑first ethos shines through everything they do, including their commitment to sustainable packaging, eco‑friendly labels, and designs bold enough to wake you up before the caffeine does. This case study dives into how @brytecoffee brought their vibrant brand to life with packaging that’s joyful and planet‑kind. We spoke to the founder, Sam Robertson, and these are his words…
Tell us a bit about Bryte Coffee and what makes your brand unique.
Bryte was launched in 2025 as a fusion, a celebration, of our two great passions: coffee and people. We wanted to create a roastery that championed the human side of the coffee experience. Instead of focusing on technique and terminology, we determined to connect with people through a brand that is warm, conversational and inclusive. For most of us, coffee forms an integral part of life's beautiful rhythm. This might be a moment of mindfulness before the world wakes up; or a catalyst for togetherness with family and friends; or a heart-warming, soul-nourishing accompaniment to life's great adventures. Our mission at Bryte, is to craft delicious coffee that elevates these experiences and brings a little extra joy to the moments in life that people love most.
Our coffee is different, delicious and diverse due to the ethical sourcing of high quality beans from all over the world, and the precision with which we roast them. We only buy coffee from independent sourcing partners who empower smallholder farming communities to grow and produce extraordinary coffee. In this way, we ensure our coffee can be traced back to the individual farmers, we can celebrate their work, and we can tell their stories. What's more, we only buy the very best single origin coffee, and we roast this with a high level of precision and care. As a light roast specialist, we showcase the unique characteristics of a coffee’s origin; crafting roasts that are lively and playful, packed with beautiful flavours and have none of the traditional bitterness often associated with coffee.
What label finishes or design details help your coffee stand out on the shelf?
Our packaging stands out for its maximalist design, with kaleidoscopic patterns and vibrant colour combinations mimicking the diversity of people's coffee experiences. The bags, labels and boxes are so much more than a visual statement, though, they are an embodiment of our commitment to sustainability.
Our labels, made from biodegradable cane fibre, are not only beautiful but environmentally responsible, too; they form part of a packaging system that uses no single-use or hard-to-recycle plastic and, as a result, every bag, box and label can be placed in the curb-side recycling stream.
What were you looking for in a label supplier, and why did you choose the Green Label company?
Bryte's packaging system was designed by the Dundee-based creative design studio, Agency of None. Part of the brief given to this fantastic team was to rewrite the rules of coffee packaging. No plastic bags, no plastic zips, no plastic labels, no plastic valves. A new eco-friendly system that looked beautiful and felt premium. What's more, with people at the heart of Bryte's ethos, it was important to connect with companies that cared as much as we did about sustainability and connectivity.
As soon as we met the Green Label Company and took samples of their labels, it was clear we had found the right partner. They are absolutely committed to a sustainable future, supportive of our approach and consistently available whenever we need them. The decision to work with the Green Label Company was an easy one, and we have enjoyed every moment of our partnership so far.
How have our labels supported your brand - from quality to customer experience?
Our Green Label company labels have not only ensured that our packaging system is fully recyclable but that it's a statement of quality, too. The look and feel is premium, and the bespoke printing ensures our stunning brand designs look dazzlingly vibrant!
Before launch, during Agency of None's design phase, the process of ordering samples was straightforward and extremely well-supported by the Green Label team. And, as we moved into production, both ordering and reordering were seamless and ensured no disruptions to the busyness of our new coffee roastery. What's more, we've enjoyed having a direct line into actual people in the Green Label team and have felt that there is care for our relationship and respect for our values.
Would you recommend us, and how do you see our partnership evolving?
We would certainly recommend and endorse the Green Label company to any business wanting high quality, sustainable labels sourced from people who love what they do. As Bryte grows, we look forward to extending our range and building new products, all of which will feature stunning, biodegradable labels from our friends at the Green Label Company.
Bryte Coffee’s partnership with the Green Label company proves that sustainability and standout design can happily coexist, especially when biodegradable labels, compostable labels, and fully recyclable materials are part of the mix. The result is packaging that looks incredible, feels premium, and aligns perfectly with Bryte’s mission to do good for people and the planet. As Bryte Coffee continues to grow, innovate, and caffeinate the world, their eco‑friendly packaging will keep evolving right alongside them, one beautifully labelled bag at a time.
Feeling Inspired?
If Bryte Coffee’s story has sparked ideas for your own packaging, request a complimentary sample pack of our biodegradable labels and see the quality for yourself.
Get in touch with our team to start the conversation.
