Peel Reveal vs QR Codes
Eco Friendly Material Peel and Reveal Labels vs QR Codes
A Jolly Good Debate
The idea of sticking something on a product to tell people what’s what is nothing new, but how things have moved on! Two modern champions of the information game: the classic peel and reveal label and the flashy new QR code sticker. But which is best for the eco-savvy business?
Peel and reveal labels with eco-friendly material
What could be more satisfying than a label that offers a surprise? Peel and reveal labels are like peeling back the cover of a novel to discover another delightful chapter hidden beneath. They offer extra space without cluttering the front of your packaging and are rather like a secret note, revealing extra details to those willing to explore. But what are the pros and cons?
The Benefits:
More information, less clutter: If you have an ingredient list that could rival War and Peace, then peel and reveal is your go-to. They allow brands to include extra details like instructions, eco-credentials, or multilingual text without messing up the aesthetic.
Engaging and tangible: People love to peel. It’s interactive, tactile, and downright fun. A tiny act of suspense and reward built into your product, peel and reveal labels are almost like unwrapping a present.
The Drawbacks:
Cost: Peel and reveal labels tend to cost more to produce. And while the reward is sweet, the price might pinch those pennies.
Complexity: A standard eco label, you stick it on and away you go. But peel and reveal labels could be a tad more fiddly to apply.
QR codes - the digital darling
What once looked like a glitch in the matrix is now a ubiquitous feature on everything from restaurant menus to shampoo bottles. QR codes can pack a universe of information into a tiny space, with just a tap of your phone. Let’s look at the pros and cons of QR codes for environmentally conscious brands.
The Benefits:
Space saver extraordinaire: Why waste label space when you can store a whole library of information in one tiny, pixelated square? A QR code can link to websites, video tutorials, sustainability reports, you name it—all in a format that doesn’t require a magnifying glass.
Cost-effective: Print one QR code and you’re good to go, with endless possibilities to change the content online without having to reprint a single label. Let’s be honest, they’re pretty cheap.
Tech-savvy appeal: QR codes have a certain futuristic allure. They appeal to the younger, digitally native Gen Z consumer, who’d much rather scan something with their smartphone than squint at a label.
The Drawbacks:
Lack of tangibility: Where’s the romance? The peel, the reveal, the delightful interaction? A QR code is all utility and no charm. Plus, not everyone is inclined to whip out their phone and scan a barcode when they’re browsing the supermarket aisles.
Digital dependency: No Wi-Fi? No data? No information! QR codes rely on digital connectivity, which, let’s face it, can sometimes be elusive.
When to use peel and reveal, and when to go digital
If your product is one that thrives on interaction and you have a story to tell, peel and reveal can be your best friend. Think cosmetics, eco-friendly cleaning products, or organic artisan foods that could do with a personal touch. It’s tactile, it’s personal, and it reinforces your brand’s commitment to quality.
However, if you’re in a high-tech world where your audience is more likely to scan than to peel, the QR code is your knight in shining armour. For fast-moving consumer goods where space is tight and the customer is moving even faster, a quick scan can deliver your message in the blink of an eye.
The final verdict?
They simply serve different purposes, and your choice between peel and reveal and QR codes depends on your audience, your message, and yes - your budget. But whatever you choose, make sure it aligns with your eco-values. After all, it’s not just about slapping on a biodegradable label; it’s also about leaving customers something to think about.
Which will you choose?
So, which will you choose for your next product label? The interactive charm of a peel and reveal, or the sleek, digital ease of a QR code? Get in touch with us to discuss your ideas further.
